supernutrio

THE CHALLENGE

Supernutrio needed a brand video refresh that could work hard across their socials to build awareness, while staying true to the identity audiences already recognised.

The product lineup was narrowed down, with the new focus on Whole and Semi Skimmed variants, but the brand wanted to shout about what set them apart from other milks on the market.

Rather than leaning on stock footage this time, the goal was to weave in the brand's own recently filmed content, featuring fitness influencers and English football stars, while layering in subtle motion and animation that felt native to the brand rather than bolted on, for a result that felt more authentic and unmistakably Supernutrio.

Earlier storyboards prior to building the video out.

execution & impact

We built the video around punchy, rapid-fire transitions and illustrative motion graphics that landed each point as it hit, all cut tightly to the track's energy. Bold, in-your-face typography carried short, snappy messaging to get the USPs across fast and clearly, without slowing the pace down.

Visually, we leaned into a striking black-and-white palette, with colour reserved almost entirely for the blue and green of the milk carton, making the product pop against everything else on screen.

The whole edit was then adapted across four formats: 15s and 30s, portrait and landscape, keeping the pacing and impact consistent no matter where it landed.

The result performed strongly, racking up over 92,000 views on YouTube within six months.

BEDKINGDOM

THE CHALLENGE

Bedkingdom needed a set of digital demand generation assets to promote two product ranges:
Children's beds and bunk beds, across Google Demand Gen and Meta.

Rather than spotlighting a single product, the ads needed to work as evergreen showcases of the full range, while striking a tone that felt playful and fun without losing the trust parents look for when shopping for their kids.

The animation style needed to do a lot of the heavy lifting here: bright, bouncy, and full of energy in a way that would genuinely appeal to kids, while the bright, clean visuals and colour-block cutout treatments kept things sharp and on-brand for parents making a considered purchase.

Some of the animated elements used to bring a playful feel to the visuals.

execution & impact

We set out to make these ads stand apart from typical bed furniture advertising, starting with a bold, bright yellow backdrop that immediately set a bolder, more playful tone. I used a lower, choppier, frame rate - mirroring childhood cartoons to bring a nostalgic sense and further push the playful feel.

Product photography kept the beds front and centre, but we layered in bouncy, squishy shape animations between the background and product layers to bring a sense of childish play into the frame, something that felt far more suited to the audience than a standard product shot.

Dreamy text transitions and funky, upbeat music tied it all together, resulting in a highly stylised look that stood out sharply from anything else in the category on social.

The campaign performed strongly, driving a high conversion rate and excellent ROAS

ZONE

THE CHALLENGE

Zone wanted a flavour-led animation series built entirely around a single theme: Impact.

In a crowded, fast-scrolling feed, the goal was to create a moment dramatic enough to make people stop, the tub of nicotine pouches crashing into its flavour world with real force and weight.

Three flavours meant three distinct moments of impact:
Cool Mint smashing into concrete that froze over, Berry Blast bursting through a tub and sending fruit flying, and Juicy Peach slamming down to splatter the fruit beneath it.

Each needed its own signature visual while staying instantly recognisable as part of the same series, eye-catching enough to earn the scroll-stop, and cohesive enough to build toward a future monthly flavour feature.

Early simulation test of the Berry Blast 3d file, testing collisions.

EXECUTION AND IMPACT

The series evolved technically as I worked through these;

Cool Mint, the first execution, was built in 2D, using stock footage of cracking concrete as a base, layered with particle effects and VFX. With only a 2D packaging image to work from and time as a factor, this approach gave us the fastest route to a strong result.

For Berry Blast, it was clear 2D photography wouldn't cut it, so the approach shifted into 3D: building the packaging from scratch in Cinema 4D and spending time experimenting with forces and simulation to get the swirling vat of berries feeling right, before moving into product motion and texturing.

Juicy Peach followed the same 3D pipeline, though achieving a convincing splatter effect brought its own set of challenges distinct from the berries.

Every execution was finished in After Effects, where copy, sound design, and final visual polish brought each flavour moment together. The shift from 2D to full 3D simulation marked a clear step up in production value across the series, one we're keen to keep pushing with future flavour drops.

WELCOME

Hello!, I'm Oliver - A motion designer based in Leeds, UK.

I create visuals with a focus on bold, eye-catching design to help brands stand out and get noticed. My work has been featured in national TV campaigns, across the web & social media, on billboards throughout the country and in household name magazines and publications.

I’ve spent the last 5 years working with marketing agency Connective3 - an opportunity which has given me the chance to work with a huge variety of clients, covering a broad range of sectors. I specialise in motion design, helping build out brand identity and personality through motion and movement.

Currently, I work across 2D and 3D motion spaces - my tools of choice at the minute are predominately After Effects & Cinema4d - but I have experience in a ton of design mediums, allowing me to collaborate in the way that best works for you.

supernutrio

THE CHALLENGE

execution & impact

BEDKINGDOM

THE CHALLENGE

execution & impact

ZONE

THE CHALLENGE

EXECUTION AND IMPACT

WELCOME

AY'UP

REEL

ABOUT

WORK

CONTACT